Job Description
Marketing Manager
We are seeking a motivated, creative, and results-oriented Marketing Manager to develop, coordinate, and execute marketing initiatives that support the company's growth and sales objectives.
Key Responsibilities
Marketing Strategy & Execution
- Work closely with the SVP of Sales & Marketing to develop and execute the company's marketing strategy.
- Develop annual and quarterly marketing plans aligned with company revenue and business objectives.
- Manage day-to-day marketing activities and ensure projects are completed on schedule.
- Develop campaigns that generate awareness, qualified leads, customer engagement, and business opportunities.
- Monitor marketing performance and make recommendations for improvement.
- Maintain consistency in company branding, messaging, and market positioning.
Sales & Marketing Collaboration
- Work closely with the Sales & Marketing Manager to understand the company's sales process, customer base, products, services, and competitive landscape.
- Learn and document current sales and marketing processes, tools, campaigns, and best practices.
- Collaborate with the Sales & Marketing Manager to identify marketing opportunities that can support sales growth.
- Develop marketing materials and sales-support tools, including presentations, brochures, proposals, case studies, email campaigns, and digital content.
- Work with the sales team to understand customer needs and translate those insights into effective marketing programs.
- Support lead-generation and lead-nurturing activities in coordination with the sales team.
- Ensure marketing campaigns and messaging are aligned with sales priorities and customer requirements.
Digital Marketing
- Manage and coordinate the company's digital marketing activities.
- Develop and manage website content and updates.
- Plan and execute email marketing campaigns.
- Manage social media content, scheduling, and engagement.
- Support SEO, online advertising, and other digital marketing initiatives.
- Monitor website traffic, engagement, leads, and campaign performance.
- Research and recommend new digital marketing channels and opportunities.
Content & Brand Management
- Develop high-quality marketing content for customers, prospects, partners, and internal teams.
- Create or coordinate brochures, presentations, newsletters, case studies, articles, advertisements, and other marketing materials.
- Maintain consistent brand standards across all marketing channels.
- Coordinate with internal teams and external vendors, agencies, designers, and other marketing resources as needed.
- Ensure all marketing communications accurately represent the company's products, services, and value proposition.
Market Research & Business Intelligence
- Conduct market and competitive research to identify trends, opportunities, and potential threats.
- Monitor customer and industry trends relevant to the company's business.
- Research target markets, customer segments, and potential new opportunities.
- Provide the SVP with regular updates and insights regarding marketing performance and market activity.
- Use data and analytics to evaluate marketing effectiveness and recommend improvements.
Events & Promotional Activities
- Plan and coordinate trade shows, conferences, customer events, webinars, networking events, and other promotional activities.
- Coordinate event logistics, marketing materials, promotional campaigns, and follow-up activities.
- Work with the sales team to maximize lead generation and customer engagement from events.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–5 years of marketing experience, preferably in a B2B environment.
- Experience developing and executing marketing campaigns.
- Strong written and verbal communication skills.
- Strong project management and organizational abilities.
- Experience with digital marketing, email marketing, social media, and content development.
- Familiarity with CRM and marketing automation platforms.
- Strong analytical and problem-solving skills.
- Ability to work independently while collaborating effectively with sales and senior leadership.
- Ability to learn complex products, services, and markets quickly.
Preferred Qualifications
- B2B marketing experience.
- Experience supporting a sales organization or business-development team.
- Experience with trade shows, industry events, and customer marketing.
- Experience with CRM systems and marketing analytics.
- Experience with website management, SEO, and digital advertising.
- Graphic design or content-development experience is a plus.
- Experience working with external marketing agencies or vendors.
Job Tags